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Your ideas wanted for a true music channel that promotes quallity Indian music !

Topic started by cosmician (@ 194.170.127.161) on Sat Mar 30 03:23:33 EST 2002.
All times in EST +10:30 for IST.

Naaz's thread on 'what role listeners can play in establishing quality in TFM' set me thinking. The desperate (ok maybe I am being hyper) but the need of the hour is a TV channel that shadows the popularity of over-commercial and vulgar MTV India and Channel V yet it cool and hep in the right way to attract youngsters ! Ok here we go :

THE BRIEF :
-Come up with good Brand names that you think will be suitable for such a channel
- Names and ideas for programmes that can be featured in such a channel
- Ideas on how to market such a channel among our youth and general populace

TARGET AUDIENCE
- Indian Music lovers of all ages

I wanted to put down a full-scale marketing brief here....but time doesn't permit...so let's at least brainstorm.....as someone has said "If you can think of it or dream it, you can achieve it !

So people, start shooting your ideas here !!

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Responses:

• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 03:28:50 EST 2002
  
  For starters, how about a name like :
  
  GraviTV or GTV ! The tagline can be "Music that holds you spellbound !
  
  Programs can be :
  
  1) Folk Time - Folk artistes from various parts of India with proper and detailed explanations
  
  2) Upcoming MDs - Can be an Interview with a new MD in whichever regional language...can include cross-examination if some of their compositions are found to be lifted.
  
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:30:59 EST 2002
  
  the big question..
  
  entha oorla???
  
  
• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 04:33:52 EST 2002
  
  Hi Magix..
  
  namma oorla thaan....appadi romba problem iruntha veliyooru !
  
  
• From: WhyNot (@ 203.24.100.132) on: Sat Mar 30 04:41:24 EST 2002
  
  How about 'Genesis'? For new beginnings. No TV next to it tho. Too common.
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:46:20 EST 2002
  
  India va??
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:47:22 EST 2002
  
  MD's (for that matter, ne artiste) interview kuduthaa.....
  
  
• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 04:47:53 EST 2002
  
  aamam pa aamam !!!
  
  
• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 04:49:44 EST 2002
  
  WhyNot, Magix
  
  How about some ideas of some programs that you would like to see...and what kind of wacky promos that you would devise to lure away MTV gawkers to our channel ? Should make pure MTV viewers feel like morons.
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:53:09 EST 2002
  
  what about
  
  
  chumma thaan.. bore adichuthu na!
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:54:28 EST 2002
  
  a count down show that goes like anthakshari!!
  
  or better still, call up, give the song that's the PP!!
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:57:32 EST 2002
  
  I'm just joking!!
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 04:59:01 EST 2002
  
  yaarauthu thittunga pleeeeeze!!
  
  Mounam bayama irrukku! :)
  
  
• From: magix (@ 203.199.248.198) on: Sat Mar 30 05:03:49 EST 2002
  
  seri bye bye!!
  
  
• From: OISG (@ 213.150.174.152) on: Sat Mar 30 05:06:58 EST 2002
  
  Channel Name -Ganga -Symbolising the Indian values
  
  Old Tamil Songs - Ponni /Aruvi
  Old Hindi Songs - Yamuna
  New MD / Lyricist - Sunai - Ootru
  Intro to other music forms like WCM,Jazz-Sangamam
  Folk - Oodai
  Indian Clssical -Vergal !Vizhuthugal!
  Puthu padalgal - Kaataru / Kurumazhai /Poombunal
  
  Marketing the tamil names should pose intital problems.but in the long run it can be managed.I understood Chitrhaar,Darpan,Rangoli etc.. after initial confusion.
  
  Tagline - Music -the SOUL WAY!
  
  
• From: WhyNot (@ 203.24.100.132) on: Sat Mar 30 05:10:20 EST 2002
  
  wait a minute...is this gonna be a Tamil only channel or meant for others eg. southerners, all Indians as well?
  Talk about tapping MTV viewership gave me the impression it was for a more general audience.
  
  
• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 06:28:02 EST 2002
  
  WhyNot...we can have offshoots of the channel in regional languages...OISG has done that with Tamil (good going!)..what do you think ?
  
  
• From: OISG (@ 213.150.174.152) on: Sat Mar 30 06:49:26 EST 2002
  
  Cosmician
  
  S Karthik for all the hard hunting deserves a special programme
  
  "Thiruttum Thirattum" OR "KaLavum Sugame!"
  
  
  
• From: magix (@ 203.199.231.105) on: Sat Mar 30 09:02:35 EST 2002
  
  There's a channel called NOW, that specialises in computer games...
  What shud this concentrate on??
  Film music/ all types??
  
  
  
• From: Naaz (@ 24.76.127.63) on: Sat Mar 30 10:32:54 EST 2002
  
  How about a music show titled: Tamizhukku Amudhendru Paer - a programme of Mellisai presented by artistes new and established - from within TN? (an indirect and interesting way to counter all the "nuninaaku" tamizh and "araikurai" tamizh that has pollinated the general tamizh music scene?
  
  
• From: s0 (@ 128.119.85.50) on: Sat Mar 30 10:58:24 EST 2002
  
  a tv channel? how about a radio channel for starters. I don't think FM is big in India. if it will be, this sounds like a good idea to tap a market niche.
  
  
• From: s0 (@ 128.119.85.50) on: Sat Mar 30 11:06:31 EST 2002
  
  oisg, great names and programmes.
  how about Katcheri Neram - for classical concerts? it can cover the december music season and thyagarajar aaraadhanai too.
  Nizhalgal - for concerts by music bands specialising in reproducing tamil songs on stage/remix artists
  Nijangal - concerts by Gangai Amaran/SPB/ARR concerts etc..
  
  
• From: curses (@ 203.199.248.189) on: Sat Mar 30 22:23:00 EST 2002
  
  how about a half an hour section on how to pirate music??
  
  just kidding! NOM!! ;)
  
  
• From: magix (@ 203.199.248.189) on: Sat Mar 30 22:24:08 EST 2002
  
  O_is_G...
  i'm really sorry!!
  
  
• From: cosmician (@ 194.170.127.161) on: Sat Mar 30 23:36:39 EST 2002
  
  Great going...people..I really hope and pray that someone can start a channel with all these ideas here and have newtfmpage.com as the main content provider !
  
  
• From: OISG (@ 213.150.174.152) on: Sun Mar 31 03:49:25 EST 2002
  
  sO
  
  Unfortunately carnatic music has been associated with a certain community in TN.So a katcheri neram covering Thiruvayaru may not be received well intially.The Carnatic music in TN should first strive to get a cosmopolitan ..not the right word..inam kadantha image.Men like Siva Chidambaram should be used to bring in the balance.IR would have been the natural choice but for his unpredictable and reclusive nature.A repeat of Urugai..appalam statment will spell diaster to the whole concept of reaching the masses and broaden the spectrum.The dire need of the hour is an ICON for this particular transformation.I think AsiaNet has attemted this but they too lack an ICON.So till today the program remains "one for the connoisseur".
  (I hope HCIRF understand my honest intentions)
  
  A Big NO for ragas in Cine songs!(Honestly it is one of my big interests!but looking at the larger picture i say this).This efforts on this concept has deepened the divide.
  
  Lets train the audience to accept the diversity and understand the uniqueness of each music.Looking for simmendramandhyamam in Gypsy music,Hemavathi,dharmavathi in Arab music and will not bring in the desired result of improving the audience taste.
  
  Lets keep away from Fusion.Sujatha(Rengarajan) solvathu pol VEllakarikku pinni mallipoo vechamathiri than irukku.Bach um BEhagum,Wagner m Vachaspathiyum pondra item kalai arave thavirkavendum.
  
  The folk music is a big black hole.Ila Arun claims,Kuppuswamy claims,Hans Raj Hans claims..So men like Bhupen Hazarika should be used to develop the standards.Without a clear yardstick you will find the whole canada-born Mundya at the studio gates with albums ( i should say alpams!)
  
  
• From: AVR (@ 203.199.130.207) on: Sun Mar 31 04:39:51 EST 2002
  
  "Lets keep away from Fusion"
  
  And i COMPLETELY agree with you OISG.
  
  But why do you say:
  "A Big NO for ragas in Cine songs!" ???
  
  
• From: OISG (@ 213.150.174.152) on: Sun Mar 31 04:54:04 EST 2002
  
  AVR
  
  After a while it kills your open-minded approach to film songs.You start dissecting the songs based on established theories of music.Personally it has made me less receptive.
  
  Posting from Pune?
  
  
  
• From: isaiosai (@ 166.44.185.146) on: Sun Mar 31 05:56:48 EST 2002
  
  OISG,
  very true about the need for an ICON...and others too.
  
  
• From: AVR (@ 203.197.80.173) on: Sun Mar 31 09:57:50 EST 2002
  
  OISG:
  
  yes I am posting from Pune.
  
  
• From: bm (@ 64.175.242.133) on: Sun Mar 31 10:31:42 EST 2002
  
  OISG ..Excellent ideas and i completely agree with your take on fusion and raagas and film music . But radio or Tv wud be the question ..?
  
  Cosmician, can we do it on the Web for starters ? And broadcast in madras/south indian fm channels simultaneously..?
  
  
• From: cosmician (@ 194.170.127.161) on: Sun Mar 31 12:32:19 EST 2002
  
  bm...
  
  newtfmpage.com itself has a lot of content that we can convert into chat shows and other programs..for starters yes...it could be a kind of Internet radio station...but don't these already exist ?
  
  
• From: s0 (@ 128.119.85.50) on: Sun Mar 31 13:18:14 EST 2002
  
  an internet radio station is a great idea. what are the logistics? it has to be a pay site otherwise the economics will work out considering the ad revenue these days. it shouldn't end up as swaramlika.com.
  
  reg. carnatic music: it depends on the way it is packaged. Mohan vaidya's programme was hugely popular (atleast among the carnatic-savvy and brahmin crowd). somewhere along the line we need to give exposure to some sort of formal musical education so that the overall musical appreciation is bettered. kids/youth need to have some training to choose quality music over the mass-produced glitzy stuff. hence, packaging it with stars is important. marundhu kasakku, adhanaala then kalandhu kudikkanum. that's where the icon comes in. IR may not be a good choice because of his age. unfortunately, we need someone young to sell music. like anuradha sriram, shankar mahadevan..
  
  
• From: badri (@ 202.9.148.140) on: Sun Mar 31 13:34:37 EST 2002
  
  i have a master plan! my life time ambition is to dedicate a channel only for melodies
  
  
• From: bm (@ 64.175.243.238) on: Sun Mar 31 19:47:46 EST 2002
  
  Cosmician
  
  Yeah, you are right about the resources available in newtfmpage.com . Though I am unaware of any kind of dedicated internet radio of the kind that we are talking about here ,I wud be happy to know more about them , if they do exist .
  
  I suggested the web because, FM may not reach many ppl. Moreover the web channel will be useful for the NRIs . To start with , how about buying time in already popular FM station(s) in India to create some kind of awareness about the need for an exclusive channel with meaningful objectives.
  all imho..
  
  
  

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