The producers lost an opportunity, probably forever, by delaying the release just to get a proper theatre slot among the 100 crore hits. They should have taken the risk and released it with some good marketing, just like Barfi was released. Look at Barfi, despite huge criticism that it is plagiarised, the movie is a moneyspinner. Agreed that Barfi had A-list stars, but still, smaller films are also getting an audience these days. A small film like Bheja Fry, with no songs and with no A-list actor, was a super-hit. And Happi would have clicked, if they promoted it well Pch!
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