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Mass Appeal

Topic started by dishkyoom (@ 160.81.7.18) on Wed Aug 16 18:56:13 EDT 2000.
All times in EST +10:30 for IST.

When it comes to "Mass-Appeal" in current TFM, I think this is how the rating goes.
1. ARR
2. Deva
3. IR
4. Other MDs

What r ur opinions?

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Responses:

• Old responses
  
• From: peeps (@ 12.162.224.6) on: Mon May 6 02:38:17 EDT 2002
  
  kupps,
  Vara vara neenga oru "Gyani" maathiri ayiteenga..
  Ungaloda posts ethuvum enakku puriamatinguthu..:-)
  Ungaloda leveley ippo vera..:-)
  NOM
  
  
• From: Venkatesh (@ 212.72.11.66) on: Mon May 6 02:55:40 EDT 2002
  
  Kupps,
  Enjoyed reading your mails. Your thoughts are definitely interesting.
  
  
• From: Kupps (@ 156.153.255.134) on: Mon May 6 04:16:02 EDT 2002
  
  peeps :-)))
  
  
• From: Karthik S (@ 164.164.82.29) on: Mon May 6 05:02:40 EDT 2002
  
  Normal man:
  
  I think you are talking about Sridhar's 'Thanthuvitten ennai'. It had music by MSV and not IR. Had a lovely song, 'Mannavane mannavane'.
  
  s0:
  
  I was talking about that anticipation angle too. The Legend of Bhagah Singh was released on friday and you should've seen the mad scramble at Music World and Planet M to pick up the pieces...MW had got 10 cassettes as a sampler, initially and it was sold even before they could open it.
  
  I agree that anticipation with regard to other composers depend on many other factors like the director's calibre, his track record with music and so on. But ARR is probably the one composer who has had a legion of fans in the shortest span of time (it'd be exactly 10 years ever since Roja released on Aug 15, 1992).
  
  Yes, I also have to agree that I didnt quite enjoy TLOBS (worse, I liked the rang de basanti in Bobby Deol's version with Anand Raj Anand's music)...but I still bought the tape first day, first lot.
  
  Since I had seen such rush in smaller towns in TN too, I assumed that ARR's albums create the max curiosity value. I might be wrong too. TN is not made of the 4 to 5 small towns I've ben in :-)
  
  
• From: OISG (@ 193.188.97.152) on: Mon May 6 05:12:25 EDT 2002
  
  S Karthik
  
  Thanthuvitten ennai is by IR and NOT MSV.the last MSV-Sridhar movie was "Aalaya Deepam"
  
  TLOBS songs are simple and pleasant.However the promos of Shaheed look marignally better than TLOBS (this comment is for the movie)
  
  
• From: vengayam (@ 203.200.84.66) on: Mon May 6 05:17:32 EDT 2002
  
  mass appeal as in the meaning of liking of vast majority enru paarthaal ( appadi than parkkanum enbathu vera vishayam) my listing would reflect views of the masses. packaging & selling a commodity is a different ball game altogether. I think ARR is miles ahead of anybody else in this aspect. But does that translate into mass appeal. mostly yes but sometimes not. ippo patti thotti poora O Poduthaan kekkuthu. sometime back it was mala mala marutha mala. that is the yardstick.( In the 80s Poornima jeyaram had told an interesting incident Payanangal mudivathillaiyil they shot " ee aatha athoramaa" last. By the time the cassettes were out & it was already playing in tea shops by the time they shot the song. That is mass appeal.
  The correct barometer of mass appeal is the tea shop, town bus & marriage halls in which the songs are played. They give a correct indicator than all the countdowns put together. Invariably it will be the same set of songs at all three places. This is mass appeal.
  
  
• From: vengayam (@ 203.200.84.66) on: Mon May 6 05:17:56 EDT 2002
  
  mass appeal as in the meaning of liking of vast majority enru paarthaal ( appadi than parkkanum enbathu vera vishayam) my listing would reflect views of the masses. packaging & selling a commodity is a different ball game altogether. I think ARR is miles ahead of anybody else in this aspect. But does that translate into mass appeal. mostly yes but sometimes not. ippo patti thotti poora O Poduthaan kekkuthu. sometime back it was mala mala marutha mala. that is the yardstick.( In the 80s Poornima jeyaram had told an interesting incident Payanangal mudivathillaiyil they shot " ee aatha athoramaa" last. By the time the cassettes were out & it was already playing in tea shops by the time they shot the song. That is mass appeal.
  The correct barometer of mass appeal is the tea shop, town bus & marriage halls in which the songs are played. They give a correct indicator than all the countdowns put together. Invariably it will be the same set of songs at all three places. This is mass appeal.
  
  
• From: magix (@ 203.199.248.246) on: Mon May 6 05:28:56 EDT 2002
  
  coming back to the trend.. ARR is very VERY professional.
  Once KB came and offered to give the Music direction to ARR. ARR said, "sorry, not now. Three months from now, i'd do ur project". KB insisted that he do it immediately. ARR flatly refused!! Now it takes guts to say no to a man like KB. ARR did it and the two were in perfectly talking terms.
  
  ps:
  The movie was Kalki, whose music was a complete dud!
  
  
• From: Cheenu (@ 203.199.205.25) on: Mon May 6 06:09:11 EDT 2002
  
  1. Bharadwaj
  2. Deva
  3. HJ
  4. ARR
  
  
• From: yaaro (@ 195.93.32.182) on: Mon May 6 06:10:28 EDT 2002
  
  //The correct barometer of mass appeal is the tea shop, town bus & marriage halls in which the songs are played.//wll said.All the discussions here in this forum by people living in UK,US,australia and other countries-I dont know how relevant they are with what is happening at home.Vengayam, do you live in India at present?
  
  
• From: WN (@ 203.24.100.132) on: Mon May 6 06:18:45 EDT 2002
  
  how abt tv shows from TN? Esp those which play songs requested by the audience? And those filler compilations when they simply play the most popular hits at the moment. they can tell alot about what's hot and what's not.
  
  
• From: WN (@ 203.24.100.132) on: Mon May 6 06:36:21 EDT 2002
  
  kupps, interesting observations.
  But let's say that IR's songs remain as good as they are now, but for some reason they never had the mass appeal required to guarantee the commercial success which he enjoyed...do u reckon he'd still have got around to where he is today? dont u think that the commercial viability of his songs were neccessary for his survival? The example u quoted tat he actually "returned his share of money for many of flopped movies" gives me the impression tat he was interested in seeing his movies becomes a commercial success. In fact it sounds like a very smart business strategy to me..."satisfaction guaranteed or your money back".
  I agree that ARR & IR have clearly different approaches, but I disagree that IR's was purely an artistic involvement. I think part of the reason he took on so many movies was to keep competition at bay. ARR's is also a commercial strategy but he has laid his plan differently. While IR went for monopoly, ARR is going for jus the top slice of the pie to gain the max returns from carefully selected projects. Again, like u, I am jus speculating. But I mainly disagree on the point tat IR was not interested in commercial factors. In fact judging from many of his songs and movies, I'd think commercial tickings were his primary motivation for them.
  
  
• From: ROTFL (@ 210.186.51.202) on: Mon May 6 09:10:00 EDT 2002
  
  IR purely artistic, without commericalism?
  
  Veliyile sollidaatheenga, sirichiruvaanga. :)
  
  Please remember that he was the one who started collecting royalties for songs; he was the one who began featuring his pix in all his movies; he was the one who started his own company to market albums; he was the one who sang his own glory..... the list goes on and on.
  
  Vittaa, manushanai theivamaa aakkiduveenga. :)
  
  
• From: Kupps (@ 156.153.255.134) on: Mon May 6 09:15:53 EDT 2002
  
  WhyNot,
  
  The idea i was implying was not commerical or not. I was not trying to imply that his was a sort of artistic motive. It is that of the approach, or should i say, the strategy adopted. IR was not doing anything charity. Business is/was there, in either's mind. but how do u approach that, thats where i was dwelling. In that IR's was the way an artist would do, whereas ARR did a professional approach, thats it. Its as simple as that.
  
  Regd. Money Back by IR, it was not a policy by him, i guess. What Sriks wud have mentioned that for many movies in which the producer could not have financially bared the blow, IR would have helped him. This, i thought, was possible since IR did not think that his involvement is professional(atleast in those movies). "You gave me the project, i executed it successfully but you failed otherwise that no way bound me". This is professional approach. This is no way a wrong attitude/method.
  
  Now this doesn't mean that if same situation arise to ARR am i implying that ARR would deny doing any such gestures? IRs thing is past, events took place. So I could see the picture and then deduce to my own conclusion. Whereas whatever ARR is doing now I'm trying to interpret and fit to present ARR's way and see whether it is applicable. If so then assume that the premise is right. At this junction, applying situations of IR's life to ARR is not possible for me.
  
  I think part of the reason he took on so many movies was to keep competition at bay.
  
  Interesting point to ponder. Could be, could not be, is my thought. Based on hearsay about IR either is possible, coz i heard both good info and bad info about him, i'm unable to conclude to either.
  
  
• From: Kupps (@ 156.153.255.134) on: Mon May 6 09:19:12 EDT 2002
  
  ROTFL naan onnu solla adha WhyNot satRu vaera maadhiriyaaga ninaithu post saeiyya, avanga post paNNiyadha base paNNi neengaLaa aen aekka chakka maa post paNNureenga? konjam muzhusa padinga, oru click thaan "old responses"-la. :-)
  
  
• From: Kupps (@ 156.153.255.134) on: Mon May 6 09:27:02 EDT 2002
  
  ARR said, "sorry, not now. Three months from now, i'd do ur project". KB insisted that he do it immediately. ARR flatly refused!! Now it takes guts to say no to a man like KB.
  
  magix, your time also place a crucial role. At present this same KB not offeneded by ARR's refusal (forget about why ARR said so) and goes/went back to him for Parthalae Paravasam. But u know what KB and/or people around KB and others will say once they find an alternative to ARR or ARR's commerical downfall happens? We have a living example around :-) I know at that time what ARR will say(i guess so), the same trade mark smile and would say to himself that thats what cine field is. People like KB or those around him would not want to see why ARR refused him/them. It is the refusal that matters to them not the reason.
  
  Please note that my this point is purely based on your point that ARR indeed refused to accept the PROJECT kalki.
  
  
• From: Kupps (@ 156.153.255.134) on: Mon May 6 09:40:21 EDT 2002
  
  The movie was Kalki, whose music was a complete dud!
  
  i think poruL thaedum by Chitra was really good. I don't know whether its copy or not but its really good. Other songs were not crap like that of cheenu. They were ok. I would go one step ahead and say that Music is far better than the story/plot of Kalki (my personal opinion).
  
  

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